Marketing Toolkit

Marketing is much more than advertising your organization...

It is promoting your organization by having positive interactions with the community, presenting yourself as a valuable and reliable organization and following through on the way you present yourself.

Marketing includes developing a consistent “look and feel” for your organization which reflects your mission. This can include, but is not limited to: development of a logo, brochures and other informational items as well as letterhead, mailings and a website.

In addition, marketing includes the ways you present yourself to the community. For example, “clients” and patients are influenced by what they see when they first step in the door of your organization, by the experience they have with the staff both entering and exiting, and in communications following their visit. Furthermore, now that they know the name of your clinic, they will recognize you as you participate in the community.

These are all opportunities for reinforcing the positive experience at your clinic and can result in a referral to another community member. Working to build positive word of mouth is the best way to market your organization as a valuable resource in the community.

Utilize this toolkit to help your organization build an effective marketing strategy, no matter your budget. for an informative PowerPoint presentation titled “Successful Marketing,” and for information on when marketing training will be offered, please visit the training page.